Based on customer feedback, Bryson learned that there was a good potential market for a “green” grill cleaner. The company experimented with various green grill cleaning blends for about five years before launching a non-toxic, biodegradable formula and a new, recyclable package design. The grill cleaner was a market success. So Bryson proceeded to roll out a series of other “green” household cleaning products over recent years. Twelve different Bryson products under five different brands are currently distributed though major retail outlets such as Best Buy, Kmart, Kroger, Lowe’s, Menards, QVC, Sears, Target, Wegman’s, AAFES, and Cabela’s.
Bryson Industries COO Tommy Lancaster notes, “All these reformulated products now are packaged in similar containers to reduce raw material inventory hassles.” The firm selected PET, notes Lancaster, in the hope that consumers would put bottles in the well established PET recycle stream once the bottles are empty.